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A Message From Our Founder & CEO

Transportation isn't just about moving from point A to point B—it's about creating systems that enhance how we live, work, and create together.

My journey in transportation began with a simple observation: whether navigating a busy urban center or coordinating a complex film production, the challenge remains the same—getting people where they need to be efficiently and sustainably.

At VeloCity Mobility, we've built a company that bridges two worlds I'm passionate about. Our nationwide transportation planning practice helps organizations and communities design mobility systems that reduce congestion, lower environmental impact, and improve quality of life. Meanwhile, our entertainment transportation division ensures that Los Angeles productions run smoothly, with reliable crew shuttles and unit transportation managed by people who truly understand the unique demands of film and television logistics.

Based in Beverly Hills, California, we're strategically positioned at the intersection of entertainment, business, and innovation. Our location gives us unique insight into the transportation challenges of one of the world's most dynamic regions while serving as our launchpad for delivering consulting services to clients nationwide.

Our team of transportation consultants brings over 35 years of collective experience in every aspect of mobility planning and management. This depth of expertise allows us to tackle complex transportation challenges with confidence, drawing on proven strategies while innovating new approaches. From developing comprehensive TDM programs for major corporate campuses to creating transportation management associations for growing municipalities, our seasoned professionals have successfully implemented solutions across diverse environments and challenges.

As a certified Disadvantaged Business Enterprise (DBE), we're proud to bring diverse perspectives and inclusive thinking to every project we undertake. This certification helps our clients meet their supplier diversity goals and reflects our commitment to expanding opportunities within the transportation industry for historically underrepresented businesses.

What connects these two specialties is our commitment to innovative, thoughtful transportation solutions that address real-world challenges. We believe that transportation done right creates opportunities for cities to become more livable, businesses to operate more efficiently, and creative projects to focus on storytelling rather than logistics.

Whether you're a municipal planner looking to implement a comprehensive TDM program, a corporate campus seeking to revolutionize employee commuting, or a production coordinator needing reliable transportation for your next shoot, my team and I are ready to help you move forward.

I look forward to the possibility of working together.

Dr. Dustin Rhue
Founder & CEO
VeloCity Mobility Planning & Consulting 

Consultant Team

DR. DUSTIN RHUE

Founder & CEO

| 19+ Years of Experience

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With over 19 years of diverse transportation experience, Dr. Rhue brings deep expertise in transportation planning, program development, and organizational leadership. His career encompasses significant roles in both the public and private sectors, from developing statewide transportation policies to directing comprehensive mobility programs for major healthcare institutions. As a former transportation director and consultant, he has successfully managed multi-million dollar budgets, implemented large-scale TDM initiatives, and created sustainable transportation solutions across various organizational settings.
 

Dr. Rhue's unique combination of planning expertise and executive leadership enables him to develop strategic transportation solutions that are both innovative and practical, consistently delivering measurable improvements in mobility, accessibility, and sustainability. His approach synthesizes data-driven methodologies with strategic planning to create resilient transportation frameworks that enhance urban livability, promote economic vitality, and advance environmental stewardship, moving beyond traditional modal solutions to embrace comprehensive systems thinking that anticipates and adapts to evolving mobility patterns.
 

EDUCATION

  • Doctor of Business Administration (DBA)

  • Graduate Certificate in Management

  • Master of Business Administration (MBA)

  • Bachelor of Science in Business Administration
     

SPECIALTIES

  • Transportation Demand Management (TDM) Program Development

  • Sustainable Transportation Program Design & Implementation

  • Transit Program Planning & Multi-Modal Integration

  • Grant Administration & Federal Compliance

  • Transportation Performance Measurement Systems

  • Transportation Policy Development & Implementation

  • Public-Private Partnership Development

  • Transportation Contract Management & Procurement

  • Accessible Transportation System Design

  • Budget Development & Financial Management

  • Alternative Fuel Infrastructure Planning

  • Parking Management & Mitigation Strategies

 

PROFESSIONAL PHILOSOPHY

"The future of urban mobility demands a paradigm shift in how we conceptualize and implement transportation solutions. By integrating empirical research with practical applications, we can develop robust mobility ecosystems that not only address current infrastructure challenges but also catalyze sustainable behavioral change. My approach synthesizes data-driven methodologies with strategic planning to create resilient transportation frameworks that enhance urban livability, promote economic vitality, and advance environmental stewardship. Success in modern transportation planning requires us to move beyond traditional modal solutions to embrace comprehensive systems thinking that anticipates and adapts to evolving mobility patterns."

MELISSA KALICIN

Principal Planner

| 16+ Years of Experience

Melissa Kalicin is an accomplished environmental engineer and sustainability professional with over 16 years of experience in transportation planning, energy management, and conservation initiatives. Her career spans roles in government agencies, military facilities, and environmental consulting, where she has consistently demonstrated leadership in developing and implementing comprehensive sustainability programs that reduce environmental impact while improving operational efficiency.
 

Ms. Kalicin brings a unique combination of technical expertise and strategic vision to transportation planning challenges, having led initiatives in climate change adaptation planning, sustainable infrastructure development, green building implementation, and transportation demand management. Her holistic approach to sustainability integrates environmental considerations with practical operational requirements, resulting in effective programs that achieve measurable results in emissions reduction, resource conservation, and enhanced mobility options.
 

EDUCATION

  • Master of Science, Environmental Engineering

  • Bachelor of Arts, Chemistry with Minor in Environmental Science and Policy
     

CERTIFICATIONS & PROFESSIONAL TRAINING

  • Supervisory Leadership Program

  • Naval Civil Engineer Corps Officers School Energy Management Course

  • Emerging Leader Development Program

  • Naval Civil Engineer Corps Officers School Facilities Planner Course

  • Speaking on the Spot: The Art of Persuasion

  • LEED Accredited Professional

  • WasteCap Accredited Professional in Construction and Demolition Debris Recycling

 

SPECIALTIES

  • Transportation Demand Management (TDM)

  • Climate Change Adaptation Planning

  • Sustainable Infrastructure Development

  • Multi-Modal Transportation Solutions

  • Green Building Implementation

  • Environmental Impact Assessment

  • Energy Conservation & Management

  • Greenhouse Gas Reduction Strategies

  • Active Transportation Network Planning

  • Sustainability Program Development

  • Natural Resource Conservation

  • Cross-Functional Team Leadership

 

PUBLICATIONS

Kalicin, M. H. Masters Thesis: The Terrestrial Cycling of Mercury in an Adirondack Watershed, Syracuse University, Syracuse, New York (June 1999-August 2003)

Powers, J., Kalicin, M. H., and Newman, M. E. 2004. The Effect of Tree Species on Soil Chemistry in a Costa Rica Lowland Rainforest. Journal of Tropical Ecology 20:587-590.

Kalicin, M. H. Undergraduate Thesis: The Effect of Tree Species on Soil Chemistry and Nutrients of a Tropical Wet Forest of Costa Rica, Hartwick College, Oneonta, New York and The Organization of Tropical Studies (OTS) La Selva Biological Station, Costa Rica (September 1998-May 1999)


SUSTAINABILITY PROGRAM RECOGNITIONS AND AWARDS

•    Chief Naval Officer Environmental Award: Sustainability, Industrial Installation -2013

•    SECNAV Energy and Water Management Platinum Level Award-2013

•    Environmental Protection Agency Federal Green Challenge Leadership Award -2013

•    SECNAV Energy and Water Management Gold Level Award -2011

•    SECNAV Energy and Water Management Award for an Industrial Installation -2010


PROFESSIONAL PHILOSOPHY
"My approach combines technical expertise with practical solutions to create sustainable, accessible transportation systems that serve both communities and the environment. I believe in developing mobility solutions that not only meet today's needs but also anticipate and adapt to future challenges."

DARRYL (GERALD) YATES

Digital Solutions & Project Management Lead

| 15+ Years of Experience

Darryl Yates is an accomplished Senior Project Manager with over 15 years of experience leading cross-functional technical projects across engineering, marketing, sales, and operations teams. His comprehensive expertise in project management is complemented by specialized knowledge in digital marketing strategy, e-commerce optimization, and SaaS-based solutions implementation, consistently ensuring successful project execution within scope, time, and budget constraints.
 

Mr. Yates excels at building and leading high-performing teams, fostering collaboration across functional boundaries, and driving continuous improvement in project management methodologies. His strategic approach integrates technical expertise with business acumen, resulting in solutions that address both operational needs and organizational objectives, while his experience with both traditional waterfall and Agile approaches allows him to adapt management strategies to the specific requirements of each project, optimizing team performance and project outcomes.
 

EDUCATION

  • Master of Business Administration (MBA), Marketing

  • Bachelor of Arts (BA), Corporate Communications
     

CERTIFICATIONS & PROFESSIONAL TRAINING

  • Certified in Agile methodologies

  • Scrum Master experience
     

SPECIALTIES

  • Cross-Functional Project Leadership

  • Strategic Digital Solutions

  • Agile & Scrum Methodologies

  • Marketing Automation & Integration

  • Client Relationship Management

  • Stakeholder Communication

  • Data-Driven Analytics & Reporting

  • Process Optimization

  • Change Management

  • Budget & Resource Planning

  • Digital Campaign Management

  • E-commerce Optimization

 

TECHNICAL SKILLS

  • Project Management Tools: Jira, Confluence, Basecamp, WorkFront

  • Marketing Tools: Salesforce CRM, Salesforce Marketing Cloud, Google Ads, Google Analytics, Adobe Marketing Cloud

  • Technical Skills: HTML, CSS, XML, jQuery, PHP, Java, AWS, SaaS

  • Software Proficiency: Adobe Creative Suite, Microsoft Office Suite, Adobe Experience Manager

CATHERINE STORING

Strategic Procurement & Vendor Relations Director

| 16+ Years of Experience

Catherine Storing is a dynamic and results-driven procurement professional with over 16 years of experience in strategic sourcing, vendor management, and contract negotiation across multiple industries. Her comprehensive expertise spans the entire procurement lifecycle, from needs assessment and strategic planning through vendor selection, contract management, and performance evaluation, consistently delivering significant cost savings while maintaining or improving service quality.
 

Ms. Storing excels at developing and implementing procurement strategies that align with corporate goals, reduce spend, and enhance supplier relationships. Her collaborative leadership style enables effective cross-functional partnerships that integrate procurement objectives with broader organizational initiatives, while her data-driven approach to supply chain optimization has repeatedly demonstrated measurable improvements in operational efficiency, vendor performance, and financial outcomes.
 

EDUCATION

  • Bachelor of Arts in Literature
     

CERTIFICATIONS & PROFESSIONAL TRAINING

  • Certified Six Sigma Green Belt


SPECIALTIES

  • Strategic Sourcing & Contract Management

  • Vendor Relationship Development

  • Cost Reduction Initiatives

  • Supply Chain Optimization

  • Procurement Process Improvement

  • Contract Negotiation & Compliance

  • Spend Analysis & Category Management

  • Risk Mitigation Strategies

  • Cross-Functional Team Leadership

  • Sustainable Procurement Practices

  • Data Analysis & Reporting

  • Budget Management & Forecasting

 

TECHNICAL SKILLS

  • Oracle ERP

  • SAP Ariba|ERP

  • DDI

  • Microsoft Office Suite

  • MicroStrategy

  • NetSuite

  • Epicore

  • Peoplesoft

  • DocuSign

  • Dynamics

  • eSourcing

TESSYE RHUE

Project Management Specialist

| 13+ Years of Experience

Tessye Rhue is a results-driven finance and project professional with over 13 years of experience in financial reporting, forecasting, budget management, and regulatory project coordination. Her systematic approach to project management integrates financial oversight with operational objectives, ensuring that initiatives remain within budget constraints while meeting organizational goals, with particular expertise in risk assessment and compliance monitoring for regulated environments.
 

Ms. Rhue excels at developing tracking tools, monitoring systems, and reporting frameworks that enhance transparency and accountability across project lifecycles. Her strong analytical skills enable her to identify potential issues proactively and implement mitigation strategies that keep projects on track, while her effective communication translates complex financial and technical information for diverse stakeholders, facilitating informed decision-making at all organizational levels.
 

EDUCATION

  • Bachelor of Science in Business Administration
     

SPECIALTIES

  • Project Financial Management

  • Regulatory Compliance Oversight

  • Risk Assessment & Mitigation

  • Budget Tracking & Forecasting

  • Process Improvement

  • Stakeholder Reporting & Communication

  • Data Analysis & Visualization

  • Executive Briefing Preparation

  • Document Control & Management

  • Cross-Functional Team Coordination

  • Financial Systems Integration

  • Performance Metrics Development

 

COMMUNITY LEADERSHIP

  • Treasurer, Queen City Alumni Chapter of N.C. A&T State University (2018-2025)

  • Event Management/Fundraising Coordinator, Queen City Lowcountry Group (2001-2025)

MALIKA CAREY-JORDAN

Project Coordinator & Administrative Specialist

| 15+ Years of Experience

Malika Carey-Jordan is a detail-oriented project professional with over 15 years of combined experience across telecommunications, utility construction, healthcare operations, and marketing. Throughout her career, she has demonstrated strong leadership abilities as a Project Manager overseeing the lifecycle of cloud software, fiber, and utility construction, installation, and deployment, delivering high-quality assurance and accountability by establishing achievable goals, developing comprehensive project plans, and implementing efficient workflows.
 

Ms. Carey-Jordan's methodical approach to project coordination ensures that initiatives are appropriately planned, executed, and monitored from inception through completion. Her experience with both Waterfall and Agile methodologies enables her to adapt coordination strategies to the specific requirements of each project, while her innovative use of technology tools enhances efficiency across multiple teams and departments, creating streamlined processes and fostering effective collaboration among diverse stakeholders.
 

EDUCATION

  • Bachelor's Degree in Management

  • Associate of Arts, Liberal Arts
     

CERTIFICATIONS & PROFESSIONAL TRAINING

  • Google Certified in the Introduction of Project Management

  • PMI Registered

  • Mindful Executive Leadership Training, Georgetown University

  • Certified Television Producer, PGCTV

 

SPECIALTIES

  • Project Lifecycle Management

  • Process Documentation & Improvement

  • Stakeholder Communication

  • Data Collection & Analysis

  • Workflow Optimization

  • Resource Coordination

  • Meeting Facilitation & Documentation

  • Performance Tracking & Reporting

  • Change Management Support

  • Cross-Functional Team Coordination

  • AI Tools & Technology Integration

  • Administrative Operations Management

 

SOFTWARE SKILLS

  • Salesforce/Site Tracker

  • CTL Scheduler

  • PowerBI

  • Smartsheets

  • Access Suite 8

  • MySQL

  • WebEx

  • Deltek

  • ServiceNow

  • Render

 

AWARDS & RECOGNITIONS

  • Unbreakable Spirit Award, Entrepreneurs and Professionals Network (2019)

  • Employee of the Month, HeiTech Services, LLC (2009)

  • MCI Persistence Award, MCI WorldCom (Verizon) (2001)

ROBERT LEE CURRIN

Outreach & Client Engagement Specialist

| 8+ Years of Experience

Robert Lee Currin is a strategic retail professional with over 8 years of experience in brand management and customer engagement who excels at translating complex concepts into compelling narratives that resonate with diverse stakeholders. Throughout his career, he has demonstrated exceptional ability in analyzing market trends, implementing targeted promotional strategies, and driving brand awareness across multiple channels, consistently achieving impressive results, including a 25% increase in engagement, 15% growth in new client acquisition, and 30% improvement in retention rates.
 

Mr. Currin's multilingual capabilities enhance his effectiveness in cross-cultural communication, allowing him to engage with diverse communities in developing inclusive outreach efforts for transportation and mobility initiatives. His background in visual storytelling, customer journey mapping, and social media management provides valuable skills for communicating transportation concepts and gathering community input on mobility solutions, ensuring that VeloCity's innovative approaches are effectively communicated to all stakeholders.
 

EDUCATION

  • Bachelor's Degree in Cinematography
     

SPECIALTIES

  • Strategic Communications & Messaging

  • Client Relationship Management

  • Brand Positioning & Development

  • Visual Storytelling & Presentation

  • Stakeholder Engagement & Outreach

  • Campaign Development & Execution

  • Customer Journey Mapping

  • Data-Driven Marketing Strategies

  • Multilingual Communications

  • Community Outreach & Engagement

  • Social Media Management

  • Cross-Cultural Communication

PAUL SEYFFART

Project Assistant & Client Services Specialist

| 6+ Years of Experience

Paul Seyffart is a versatile professional with over 6 years of experience in logistics coordination, event management, and client relations, with particular expertise in executing complex projects requiring meticulous attention to detail and effective stakeholder coordination. His background in residential relocations, event coordination, and project support has equipped him with valuable skills in logistics planning, resource management, and client communication that transfer effectively to transportation consulting projects.
 

Mr. Seyffart excels at anticipating client needs, implementing process improvements, and ensuring seamless project execution from planning through implementation. His creative problem-solving abilities, combined with strong organizational skills, allow him to address challenges proactively and develop innovative solutions that enhance operational efficiency while maintaining exceptional client service, particularly for high-profile clients with exacting standards and complex requirements.
 

EDUCATION

  • Bachelor of Arts in Strategic Communication
     

SPECIALTIES

  • Client Relationship Management

  • Project Coordination & Logistics

  • Event Planning & Management

  • Marketing & Social Media Campaigns

  • Crisis Management & Problem Solving

  • Stakeholder Communication

  • Process Implementation & Improvement

  • Scheduling & Resource Coordination

  • Team Collaboration & Support

  • Detail-Oriented Project Execution

  • High-End Client Services

  • Residential Relocation Management

Professional Experience

Our team brings extensive industry experience to every project. This breadth of experience informs our approach and demonstrates our capability to address complex transportation challenges across various industries. Before finding VeloCity Mobility Planning & Consulting, our consultants delivered transportation planning solutions for notable organizations including:

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